ADVANCED video

marketing for

businesses

Accelerate your short-form video success with our advanced masterclass, designed for savvy business owners and marketers ready to transform their Instagram and TikTok strategies now into truly unstoppable brand growth

Push beyond the basics of Instagram and TikTok marketing and supercharge your short-form video strategy. Our intensive masterclass is designed exclusively for business owners and marketing professionals who already understand these platforms, yet crave deeper insights into achieving viral reach, skyrocketing follower growth, and building lasting engagement.

Discover advanced storytelling techniques, refine your brand voice, and master the tactics necessary to consistently produce on-trend, original content that resonates with your audience. Learn how to recognise emerging cultural moments, optimise your posting schedule, and create recurring content series that keep viewers hooked and returning for more.

Gain unparalleled insights as we break down the methods used by businesses that have soared to extraordinary success, revealing the precise mindset shifts and creative approaches that fuelled their rise. Armed with these powerful strategies, you will transform your existing Instagram and TikTok presence into a genuine engine for brand awareness, customer loyalty, and sustained business growth.

overview

WHAT YOU WILL LEARN

Module 1: Understanding the Advanced Short-Form Video Landscape 

  • Platform Ecosystem & Algorithm Insights

  • Advanced Content Positioning

  • Adapting to Constant Change

Module 2: Crafting a Unique, Viral-Ready Brand Voice 

  • Defining Your Brand Voice & Aesthetic

  • Storytelling for Virality

  • Brand Cohesion Across Platforms

Module 3: The Content Ideation Masterclass 

  • Original Branded Content Development

  • Establishing Signature Content Series

  • Trend Sourcing & Adaptation

  • Cultural Moments & Timeliness

  • Content Planning & Calendars

Module 4: Community Building & Audience Engagement Tactics

  • Fostering Two-Way Conversations

  • Leveraging User-Generated Content (UGC)

  • Nurturing Long-Term Loyalty

Module 5: Becoming Part of the Conversation: Trends, Challenges & Cultural Relevance 

  • Trend Hacking & Participation

  • Cultural Relevance & Inclusivity

  • Collaboration & Influence

Module 6: Mindset, Metrics & Sustained Growth Strategies (1 Hour)

  • Metrics That Matter

  • Iterative Content Improvement

  • Real-World Case Studies: Deconstructing Viral Business Strategies

  • Mindset of a Viral Business

  • Scaling & Monetisation Strategies

WHo should attend?

Anyone with a basic to intermediate knowledge of smartphone video production who wants to improve the quality of their output, learn how to tell great short stories, and better understand how to shoot hooks and trends.

ONGOING SUPPORT

All attendees will be invited into our private Facebook group specifically for our Smartphone Video Masterclass attendees. For 3 months you will be able to ask questions whenever you like, share your videos for constructive feedback from our experts and other attendees and become part of the wider BSMA community.

TIMES & LOCATION

DURATION: 6 hours (10am-4pm)

LOCATION: Baldwin Street, Bristol

COST: £247

(Normally £399)

Available Dates:

May: TBC

June: TBC

July: TBC

TRAIN YOUR TEAM

We offer the flexibility of bringing all our courses directly to your business premises, providing a fully bespoke training package for you and your team tailored to your specific needs. This approach allows us to factor in all the elements, advantages, and limitations of your business, venue, products, and services.

Training in-house means we can instruct multiple team members simultaneously, promoting team cohesion and ensuring everyone is on the same page. With zero travel required for your staff, it saves time and reduces disruptions. Additionally, we can schedule sessions at dates and times that suit your timetable, offering maximum convenience and minimal impact on your operations.